Due to popular demand we are pleased to announce we will soon be adding Team Challenges to the website, these will allow swimmers to team up and take on even bigger swim challenges as a team. In addition to this we will also be allowing you to take on another pool in a team challenge that we will be calling a Pool Battle!
Pool Battles will work in a same way as a team challenge where each team represents a pool, there will be a limited number of places available on each team and as soon as all teams have enough swimmers the battle begins, first team across the finish line wins the battle!
The updates will be available on your operator accounts before Christmas and we will be looking for good ideas for new routes to add to the website so get in touch and let us know what you think.

Gold Coast from 4th - 15th April 2018.
In the run up to the 2016 Olympics, we created the "Swim Rio" Challenge and over 1600 SWIMTAG users entered. With the Commonwealth Games only a few months away, we've set up a similar swim, starting at the Carrara Stadium (where the athletics will be held) and finishing at the Gold Coast Aquatic Centre. The total distance is just over 16km.
We're holding this challenge back (to ensure that nobody is able to complete it prior to it being launched) and we're recommending that you run the challenge from 1st - March until 4th April, which is the date of the opening ceremony (although the dates are not set in stone so the challenge can be done earlier or later if required).
We hope the challenge will give you a great opportunity to engage with your swimmers in the run up to the Commonwealth Games! Because the challenge hasn't been loaded on to the website, you won't see it on the list of challenges in the SWIMTAG Operator Panel. If you would like the challenge to be set up at you pool(s) please email This email address is being protected from spambots. You need JavaScript enabled to view it.

After two successful challenges in aid of Maggie's Cancer Caring Centres, which raised £6000 and £7500, they are now raising funds for Chest Heart and Stroke Scotland (CHSS) with a 15km virtual swim between Edinburgh's three main hospitals, with the cash raised going to fund stroke rehabilitation nurses at the CHSS rehabilitation centre.
Staff and members from Westwoods have already been featured in the Edinburgh Evening News and 31 people have already registered to take part in the challenge.
Business Development Manager at 222 Sports Colin Scott said "The team at Westwoods have been fantastic at using the SWIMTAG Challenge feature to get more people swimming more often. They run lots of fun challenges throughout the year, but they also take time to try and support local charities which is even better".

Ross Whittaker, Duty Manager at Westwoods said "The support offered by the team at 222 Sports is fantastic. They are happy to map out any route we ask them to and they really help us to make the most out of SWIMTAG's features. When a challenge is set up, emails and notifications go out to all of our SWIMTAG users automatically, which means that all we need to do is back it up with a littlie bit of social media and in house promotion to ensure the challenge is a success. It makes the whole process really easy and it gives us a great opportunity to generate positive PR for the club".

Hambleton Leisure in North Yorkshire have installed SWIMTAG at all four of their swimming pools.

SWIMTAG will be available to users from 1st November at Bedale Leisure Centre, Thirsk And Sowerby Leisure Centre and Stokesley Leisure Centre. Hambleton Leisure Centre in Northallerton which is currently undergoing a significant refurbishment, will also have SWIMTAG available when the pool area reopens in a couple of months time.

Business Development Manager Colin Scott said "We are delighted that Hambleton Leisure have chosen SWIMTAG for all four of their pools. With the refurbishment of Hambleton Leisure Centre also happening at the same time, you can see how hard they are working to get more people active and we look forward to helping them increase the number of swimmers using their pools. The teams at all the sites were very enthusiastic and excited about the impeding launch of SWIMTAG so I'm sure they'll be great at promoting it's use to users across the district."

We are delighted to announce our new distributor Varioplay for SWIMTAG in Belgium, the Netherlands an Luxembourg (Benelux). 

. At the beginning of September we installed SWIMTAG into 3 beautiful pools operated by Optisport who operate 350 sites in 75 municipalities in the Netherlands and Belgium. The installations were fully supported by the KNZB (Royal Dutch Swimming Federation) who are national governing body for Swimming in The Netherlands acting as a partner to Optisport.

The initial installation sites for Optisport include Sloterparkbad in Amsterdam, Veenweidebad in Mijdrecht and Sportboulevard in Dordrecht. The sites have installed Club SWIMTAG hardware, Lane Displays and digital signage screens to promote the live leader boards, competitions and challenges.

222 Sports Managing Director Kieran Sloyan said “As leading organisations we are delighted to be working with both Varioplay and the KNZB in The Netherlands. Optisport are forward thinking and proactive operator and we believe the first installations in The Netherlands will demonstrate the positive impact SWIMTAG has on motivating swimmers and increasing pool usage.”