Swimmers can challenge themselves and others to take on a classic swim such as swimming the English Channel, Strait of Gibraltar or Suez Canal. After selecting a start and finish date, SWIMTAG will update their progress as they move along our interactive challenge map.

Users can invite their Swim Mates to join them in a team or race as individuals. Once started, their progress can be shared with friends and family or linked to an online fundraising page using the public link.

SWIMTAG competitions pitch users against their fellow swimmers in a virtual league.

Each competition has a set distance and stroke type that must be swum in order to qualify, swims are automatically checked against the criteria and the users leaderboard position is updated whenever a new time is set.

Once a swimmer has set their competition time they have a set number of weeks to improve their best time before it expires, this creates a running leaderboard of the current fastest swimmers.

Swimmers can take part in Local, National or Global competitions. With over 13615 swimmers competing in 738 competitions there is something for all types of swimmer.

Competitions leaderboards can be embedded on a pools digital notice board, on the pool facebook page, website, APP or simply printed off and displayed on a notice board at the pool.

SWIMTAG pools build a community of swimmers as they connect and become 'Swim Mates'.

This features allows swimmers to support each other and share their key achievements with friends:

• Summary recent swims
• View achievements
• Personal Bests
• Stroke type summary stats
• Competitions
• Challenge progress
• Training plans
• View their goals
• Send messages

Swimmers can search for their friends using their name on the home page or automatically import Facebook friends who are also registered with SWIMTAG. When a swimmer has requested to be added to your Swim Mates, you receive a notification on the home page and you can choose to accept, decline or cancel their request.

Goals are customisable targets that can be setup by a swimmer to provide constant feedback over a period of time. They can be used to help motivate and encourage their progress in the pool.

Users can create a goal to track a stat over a fixed time period, either a total or average value can be monitored to push themselves further in the pool

The swimmer simply pick the type of goal they wish to track:

• Total Distance
• Total Calories
• Total Swims
• Total Swim Time
• Average Distance
• Average Calories
• Average Swim Time
• Average DPS
• Average Stroke Rate
• Average Pace

For a cumulative goal the system will add their chosen stat between the start and end dates, for example 'swim 15,000m in 3 weeks', or 'swim a total of 24 hours in 3 months' with their progress being updated after each swim.

An Average goal allows the swimmers to keep track of an average over the time period whether they are trying to reach or beat it. For example 'burn an average of 400 calories per swim over 6 months' or 'swim an average pace of 110s/100m in backstroke over 12 months'.

Once a Goal has been setup the user will be notified of their progress through their news feed and swim summary emails, in addition they can choose to share their goal by generating a public link that can be posted to facebook or shared with friends or family, great for fundraising for a specific swim challenge!

Your Progress is a simple profile page feature for swimmers to monitor their key total and average stats over a weekly, monthly, annual or custom date range.

The swimmer simply chooses a duration from the drop down list and all the stats below will automatically update:

• Total Swims
• Total Distance
• Total Swim Time
• Total Calories
• Average Distance
• Average DPS
• Average Swim Duration

The training plans allow users to join a structured swimming plan over a number of training sessions. Each plan can be customised to fit around their schedule by selecting which days they wish to train.

After completing each training session the swim is scored against the plan based on pace, stroke type and rest times, giving the user detailed feedback on each set.

Once all the training days have been completed an overall score is saved to the users profile allowing them to come back and try again to improve their score.