SWIMTAG was installed at Exe Valley Leisure Centre in Tiverton on 1st September.

The centre, run by Mid Devon Leisure also installed a customised SWIMTAG totem at reception which displays SWIMTAG leaderboards and competition and challenge results, and our new lane displays which give users live feedback, tracking their number of lengths and pace while they are still in the water.

222 Sports Managing Director Kieran Sloyan said "The usage at Exe Valley has been great in the first couple of weeks and shows the additional benefit you can get when you install a totem display at reception along with our lane displays. the additional products make SWIMTAG much more visible and as a result, a higher number of users give it a try".

Crewe Lifestyle Centre, run by Everybody Sport and Recreation in partnership with Cheshire East District Council have installed SWIMTAG in their fantastic 25m x 8 lane pool in the town centre.

Crewe Lifestyle Centre was opened in the spring of 2016 and has some incredible facilities including a 100 station gym, fitness studio and sports hall. It's also a community hub, housing library facilities and community hub.

222 Sports Business Development Manager Colin Scott said "We're delighted to partner with Everybody Sport and Recreation for the first time at Crewe Lifestyle Centre. They have a fantastic facility with a really enthusiastic team who were all keen to give SWIMTAG a try. I'm sure the members will be equally keen to give it a go when SWIMTAG is officially launched on 1st September".

Virgin Active have installed SWIMTAG into two new sites in the capital.

VA Chiswick Park and VA West London both saw the installation of SWIMTAG on 5th July with the teams at both sites keen to give the wristbands a try!

Virgin users benefit frim SWIMTAG's integration to the Technogym Wellness Cloud, so as well as using all of SWIMTAG's great features then can upload their swims to their mywellness.com account.

The installations brings the total number of Virgin Active sites using SWIMTAG up to 14.

The monthly operator emails are now live! Bringing you key pool stats straight to your inbox each month along with the latest news and developments from the SWIMTAG team. You can also see which challenges are currently scheduled at your pool and who the top 10 swimmers are at your site each month. We will be adding more content each month so let us know any suggestions you have using the feedback tab.

Maidstone Leisure Centre today because the fourth site run by Serco to install SWIMTAG technology for their swimmers following installations in Basingstoke, Eastbourne and on the Isle of Jersey.

The centre boasts a large 25m x 15m pool and swimmers have already started virtually swimming the English Channel, using SWIMTAG’s Challenge feature!