SWIMTAG enables us as a pool provider to get more people, more active, more often and gives us accurate reports on usage. It measures duration in the pool, frequency of swims and many more key performance indicators that are valuable for commissioners.

SWIMTAG users are motivated to achieve key targets and are supported along the way by our fitness staff and encouraged by other SWIMTAG users as they become part of an active community both in the pool and online too.

In our industry we buy lots of products to boost income or aid retention, but I have found few that have had the same impact as SWIMTAG. It has generated real interest from our members and in the first 6 months we had over 200 people register and using the wristbands as part of their fitness programme. It has also produced new members through our introductory trials.

I can’t speak highly enough of the support we receive from 222 Sports. They really believe in their product and do all they can to help us operators succeed. They help with install, put together challenges and issue invites and are always looking to improve and update the experience for swimmers. They are happy to visit site at any time to help get the customer experience right.

SWIMTAG has helped revitalise fitness swimming at our site and I can highly recommend it to any pool operator.

Inverclyde Leisure became the first local authority in Scotland to have SWIMTAG installed which generated a lot of excitement from both staff and customers alike resulting in our Active Swim memberships rising by 39.39% since SWIMTAG was introduced in April 2015 at the Waterfront Leisure Complex.

As well as the different features such as recording of lengths, time of swim etc. a really popular feature is the swim challenges already set up for customers which keeps them motivated and drives them to swim for longer and more often.

In the 18 months we have had great feedback from our customers regarding the online help that they have received.

Inverclyde Leisure would highly recommend SWIMTAG as a product and also Colin and the team who have been extremely professional, responsive and proactive in ensuring our needs have been met.

When we first heard about SWIMTAG, we were very excited by the concept, because we felt that it would bring the customer service levels offered to our swimmers, up to the very high levels we were already offering to our gym and class users.

We became the first pool in Scotland to install it and the feedback from the members was fantastic. The competitions and challenges reinvigorated our swimmers and the support we received from SWIMTAG was first class, particularly when they helped us set up a sponsored "Swim the Forth" challenge, which helped us raise over £6,000 for a local cancer charity.

SWIMTAG gave our sales team a great new USP and it helped them convert lots of prospects who were excited by the idea of being able to track their swim during the sales tour. At the same time, retention of our "Swim Only" members also improved in the year after SWIMTAG was installed, due to it's popularity.

Over 3 years later, members still have the same enthusiasm for SWIMTAG, with the Swim Rio Challenge and the Loch Ness swim proving as popular as ever and I would recommend it to any pool looking to get more people swimming more often!

We first installed SWIMTAG as part of a pilot project which was partly funded by the ASA, so we had the kit in our pool for a year before we had to make a decision on whether to purchase it or not. Once we saw the benefits and heard the feedback, keeping it was an absolute no-brainer and we had no hesitation in making it a permanent feature.

We have hundreds of members who use SWIMTAG regularly, many on a daily basis and they really love the stats that the website gives them. From a business point of view, we include the use of SWIMTAG within the cost of a membership, so it makes that membership all the more attractive and really adds to our offering. We also charge a small fee for non-members who wish to use SWIMTAG, which helps to generate additional income.

It really does help to get more people in the pool, so I would recommend SWIMTAG, not just to local authorities like us, but to all pools who are looking to offer more to their swimmers.