United Kingdom 
United States 
Norway 
SWIMTAG have teamed up with Swimathon to help encourage its user network to participation in the world’s biggest charity swim on Friday April 27 – Sunday April 29 2018.
The activation will see Swimathon training plans uploaded to the SWIMTAG system and promoted to more than 82,000 SWIMTAG users across the UK.
Kieran Sloyan, MD of 222 Sports says: “Swimathon is a fantastic event which raises money for two very worthy charities. We are very happy to be able to encourage our users to get involved in the Swimathon Challenge. Being able to offer training plans provided by Jolyon Finck, Swimathon Head Coach, Swimathon will also, hopefully, have a positive effect on challenge completion rates, leading to record-breaking fundraising for Cancer Research UK and Marie Curie. Many of the pools we are partnered with, already get involved in Swimathon so helping our users to better engage makes perfect sense.”
In the 30 years since it began, Swimathon has raised £48 million, benefiting 36 different charities. The aim this year is to raise a further £2 million, to reach an overall fundraising milestone of £50 million. Speaking about the activation with SWIMTAG, Anthony Kendall OBE, Chairman of The Swimathon Foundation says: “SWIMTAG is a fantastic training aid that encourages swimmers of all abilities to swim more regularly. Swimathon is delighted to work with SWIMTAG to provide their users with the opportunity to access Official Swimathon training plans, therefore providing a motivation to take on the world’s biggest annual fundraising swim.”