Susan Rossetto

Group Health and Wellbeing Manager - Places Leisure

SWIMTAG enables us as a pool provider to get more people, more active, more often and gives us accurate reports on usage. It measures duration in the pool, frequency of swims and many more key performance indicators that are valuable for commissioners.

SWIMTAG users are motivated to achieve key targets and are supported along the way by our fitness staff and encouraged by other SWIMTAG users as they become part of an active community both in the pool and online too.

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Gary Littlejohn

General Manager - Tonbridge Swimming Pool

In our industry we buy lots of products to boost income or aid retention, but I have found few that have had the same impact as SWIMTAG. It has generated real interest from our members and in the first 6 months we had over 200 people register and using the wristbands as part of their fitness programme. It has also produced new members through our introductory trials.

I can’t speak highly enough of the support we receive from 222 Sports. They really believe in their product and do all they can to help us operators succeed. They help with install, put together challenges and issue invites and are always looking to improve and update the experience for swimmers. They are happy to visit site at any time to help get the customer experience right.

SWIMTAG has helped revitalise fitness swimming at our site and I can highly recommend it to any pool operator.

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Thomas McCowan

Inverclyde Leisure

Inverclyde Leisure became the first local authority in Scotland to have SWIMTAG installed which generated a lot of excitement from both staff and customers alike resulting in our Active Swim memberships rising by 39.39% since SWIMTAG was introduced in April 2015 at the Waterfront Leisure Complex.

As well as the different features such as recording of lengths, time of swim etc. a really popular feature is the swim challenges already set up for customers which keeps them motivated and drives them to swim for longer and more often.

In the 18 months we have had great feedback from our customers regarding the online help that they have received.

Inverclyde Leisure would highly recommend SWIMTAG as a product and also Colin and the team who have been extremely professional, responsive and proactive in ensuring our needs have been met.

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Wendy Wallace

Director Westwoods Health Club

When we first heard about SWIMTAG, we were very excited by the concept, because we felt that it would bring the customer service levels offered to our swimmers, up to the very high levels we were already offering to our gym and class users.

We became the first pool in Scotland to install it and the feedback from the members was fantastic. The competitions and challenges reinvigorated our swimmers and the support we received from SWIMTAG was first class, particularly when they helped us set up a sponsored "Swim the Forth" challenge, which helped us raise over £6,000 for a local cancer charity.

SWIMTAG gave our sales team a great new USP and it helped them convert lots of prospects who were excited by the idea of being able to track their swim during the sales tour. At the same time, retention of our "Swim Only" members also improved in the year after SWIMTAG was installed, due to it's popularity.

Over 3 years later, members still have the same enthusiasm for SWIMTAG, with the Swim Rio Challenge and the Loch Ness swim proving as popular as ever and I would recommend it to any pool looking to get more people swimming more often!

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Paul Soderman

Leisure Programming Officer - Darlington Borough Council

We first installed SWIMTAG as part of a pilot project which was partly funded by the ASA, so we had the kit in our pool for a year before we had to make a decision on whether to purchase it or not. Once we saw the benefits and heard the feedback, keeping it was an absolute no-brainer and we had no hesitation in making it a permanent feature.

We have hundreds of members who use SWIMTAG regularly, many on a daily basis and they really love the stats that the website gives them. From a business point of view, we include the use of SWIMTAG within the cost of a membership, so it makes that membership all the more attractive and really adds to our offering. We also charge a small fee for non-members who wish to use SWIMTAG, which helps to generate additional income.

It really does help to get more people in the pool, so I would recommend SWIMTAG, not just to local authorities like us, but to all pools who are looking to offer more to their swimmers.

Download our Case Study Brochure and Information Pack to see how we’ve helped operators to attract, motivate and support their swimming members

Contact

222 Sports 

Glove Factory Studios

1 Brook Lane, Holt, Trowbridge

Wiltshire, BA14 6RL

United Kingdom

 @swimtag

  seeyourswim

  This email address is being protected from spambots. You need JavaScript enabled to view it.

  UK +44 1225 282 117

Latest News

19
May2025

Around the world in 80...

Around the world in 80 challenges.... There are now 80 SWIMTAG Global Challenges to pick from spread all...

19
Oct2023

SWIMTAG Comes to Wales

We are delighted to announce that SWIMTAG is now available in Wales, after the installation of our...

19
May2023

Personal Best Medley Update

We have updated our personal best tool to allow tracking of Individual Medleys (both single and double...

22
Mar2023

Swimathon 2023

SWIMTAG are once again partnering with The Swimathon Foundation to support this years swim events across the...

01
Feb2023

New Swim Badges Available

We have released 10 new swim badges for swimmers to collect, these have been designed especially to...

21
Sep2022

How to preview the docking...

We know that many pools have limited space at their busy reception areas and are concerned about...

06
Jun2022

IHRSA 2022

SWIMTAG will be exhibiting at IHRSA 2022 from 22-24th June at the Miami Conference Center. If you...

06
Jun2022

New T-Series Competitions

The all new T-Series competitions is a new concept that measures how many lengths a swimmer can...

26
Mar2022

Elevate 2022

The SWIMTAG team will be exhibiting at Elevate 2022 on 15-16 June at the Excel Arena bringing...

31
Jan2022

Swimathon 2022

SWIMTAG have partnered with The Swimathon Foundation to support this years swim events across the UK Swimathon are...

01
Dec2021

New Training Plan Builder

The easy to use Training Plan builder allows you to upload your own plans to the SWIMTAG...

01
Dec2021

Challenge Builder Now Available

We’re pleased to announce a fantastic new feature that has just gone live on both the SWIMTAG...

30
Sep2021

Garmin Connect Integration Updates

Swimmers can now signup to SWIMTAG using their Garmin Connect account making it even easier to take...

01
Aug2021

Registration Codes

You can now provide premium account registration codes for members that use their own swim tracking devices...

05
Jul2021

SWIMTAG Operator Panel Updates

We're pleased to launch the new look Operator Login area, the updates include a complete refresh of...

21
May2021

Zoggs “Ocean Walker” Challenge 2

It’s time for the second major Zoggs swim challenge in the Adam “Ocean” Walker series. This time, we’ll...

01
Feb2021

New Social Media Posts

If you need any assistance with SWIMTAG based social media posts, printed poster templates, roller banner artwork,...

01
Jan2021

New Training Videos

We have recorded and uploaded a range of new training videos to our SWIMTAG Operator accounts and...

28
Sep2020

Zoggs “Ocean Walker” Challenges

As part of our partnership with Zoggs, we’ve teamed up with them and endurance Swimmer Adam “Ocean”...

09
Sep2020

Rule the Pool with SWIMTAG...

SWIMTAG have teamed up with Zoggs to help you get the most out of your swims. The...

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Digital Signage

222 Sports offer a wide range of Digital Signage solutions for leisure facilities. For more information checkout our website Impact Digital Signage