Places Leisure

Places Leisure will once again be running a featured challenge for their SWIMTAG users across all 70 of their pools.

From 1st - 24th December, users will be invited to swim the "Christmas Island Beaches Challenge", a swim between two of the largest beaches on the festively named tropical island, famed for its migrating red crabs. Around 7000 swimmers log approximately 35000 swims every month in Places Leisure swimming pools.

Featured Challenges are a great way to get users engaged and pools who run them regularly see a big increase in the number of swims logged in a typical month.

222 Sports MD Kieran Sloyan said "our shared goal is to get more people more active more often and the evidence shows that when pools run featured challenges, it motivates more swimmers to take part, and to complete the challenge, they either visit the pool more regularly, or they swim more lengths on each visit.

December is usually a quiet time, and we know that in the days before Christmas, people will visit less as Christmas shopping and office parties start to take priority, but if users are completing a challenge, they are more likely to keep coming up until closer to Christmas.

We've created lots of featured challenges so pools can set up the "Dead Sea Swim" in October. We've got the Dublin Bay swim, ideal to run in March for St Patrick's day, and lots of other great routes like the English Channel, Escape from Alcatraz and Lake Windermere. We can even map out customised routes for pools wishing to swim a local body of water.

So while swimmers at other pools will be easing off, more people at Places Leisure sites will be keeping their exercise routine going right up until Christmas, making it much easier to ease back into their swimming in the New Year".

The live challenge map is available to view here: https://www.swimtag.net/challenge/28452/Christmas-Island-Beaches