Rule the Pool Launches at Places for People Leisure Sites

We are delighted to announce the launch of “Rule the Pool” a joint initiative between 222 Sports, Places for People Leisure and SWIMTAG.

Rule the Pool is designed to increase participation by giving swimmers the opportunity to take part in a weekly competition, swimming 500m and trying to log as fast a time as possible.

All participants will be given their time and weekly ranking and will be able to compare themselves against other swimmers in their pool and against hundreds of other swimmers in pools up and down the country, in their age and gender category.

Managing Director of 222 Sports Kieran Sloyan said “There are lots of great initiatives out there like ParkRun that get people involved in sports and we want to try and do the same for swimming. This initial 12 month pilot in association with Sport England and Places for People will allow us to develop Rule the Pool and launch it across the country in 2017.”

Rule the Pool will be exclusive to Places for People’s 70 swimming pools for the first 12 months, allowing the developers of the project to gather feedback from participants before we launch across all SWIMTAG pools next year.