Rule the Pool is a new weekly US only competition, running Fri-Sun every week for swimmers of all levels. All users have to do is enter and swim 500m as fast as they can. When they log in, they'll see their weekly ranking and can compare themselves to other users in their pool as well as across the US, with results able to be split into age / sex categories. Every Monday morning the weekly results are automatically emailed out to all competitors and the leader boards are refreshed ready for the next event.
Rule The Pool is designed to increase participation, get existing swimmers swimming more often and also pushing themselves harder when in the water.