Hambleton Leisure in North Yorkshire have installed SWIMTAG at all four of their swimming pools.

SWIMTAG will be available to users from 1st November at Bedale Leisure Centre, Thirsk And Sowerby Leisure Centre and Stokesley Leisure Centre. Hambleton Leisure Centre in Northallerton which is currently undergoing a significant refurbishment, will also have SWIMTAG available when the pool area reopens in a couple of months time.

Business Development Manager Colin Scott said "We are delighted that Hambleton Leisure have chosen SWIMTAG for all four of their pools. With the refurbishment of Hambleton Leisure Centre also happening at the same time, you can see how hard they are working to get more people active and we look forward to helping them increase the number of swimmers using their pools. The teams at all the sites were very enthusiastic and excited about the impeding launch of SWIMTAG so I'm sure they'll be great at promoting it's use to users across the district."

We are delighted to announce our new distributor Varioplay for SWIMTAG in Belgium, the Netherlands an Luxembourg (Benelux). 

. At the beginning of September we installed SWIMTAG into 3 beautiful pools operated by Optisport who operate 350 sites in 75 municipalities in the Netherlands and Belgium. The installations were fully supported by the KNZB (Royal Dutch Swimming Federation) who are national governing body for Swimming in The Netherlands acting as a partner to Optisport.

The initial installation sites for Optisport include Sloterparkbad in Amsterdam, Veenweidebad in Mijdrecht and Sportboulevard in Dordrecht. The sites have installed Club SWIMTAG hardware, Lane Displays and digital signage screens to promote the live leader boards, competitions and challenges.

222 Sports Managing Director Kieran Sloyan said “As leading organisations we are delighted to be working with both Varioplay and the KNZB in The Netherlands. Optisport are forward thinking and proactive operator and we believe the first installations in The Netherlands will demonstrate the positive impact SWIMTAG has on motivating swimmers and increasing pool usage.”

SWIMTAG has been installed within the Sports Centres the University of Birmingham and the University of East Anglia.

Both sites have large 50m pools and give access to members of the public as well as staff and students.

The University of Birmingham have invested a total of £55m in their new centre which opened in time for the start of the new University year.

UEA's Sportspark was opened in 2001 and it's Olympic pool is named after the famous Turkey Farmer Bernard Matthews who contributed to the cost of it's construction.

222 Sports Business Development Manager Colin Scott said "We are delighted to have two more prestigious universities using our technology. They join a number of other universities such as University College Dublin, The University Of Sheffield, De Montford and Oxford Brookes, who successfully use SWIMTAG to inspire students and community members alike to swim more. Usage at both sites has been great with the University of Birmingham in particular looking like they are going to become one of our busiest sites".

SWIMTAG was installed at Exe Valley Leisure Centre in Tiverton on 1st September.

The centre, run by Mid Devon Leisure also installed a customised SWIMTAG totem at reception which displays SWIMTAG leaderboards and competition and challenge results, and our new lane displays which give users live feedback, tracking their number of lengths and pace while they are still in the water.

222 Sports Managing Director Kieran Sloyan said "The usage at Exe Valley has been great in the first couple of weeks and shows the additional benefit you can get when you install a totem display at reception along with our lane displays. the additional products make SWIMTAG much more visible and as a result, a higher number of users give it a try".

Crewe Lifestyle Centre, run by Everybody Sport and Recreation in partnership with Cheshire East District Council have installed SWIMTAG in their fantastic 25m x 8 lane pool in the town centre.

Crewe Lifestyle Centre was opened in the spring of 2016 and has some incredible facilities including a 100 station gym, fitness studio and sports hall. It's also a community hub, housing library facilities and community hub.

222 Sports Business Development Manager Colin Scott said "We're delighted to partner with Everybody Sport and Recreation for the first time at Crewe Lifestyle Centre. They have a fantastic facility with a really enthusiastic team who were all keen to give SWIMTAG a try. I'm sure the members will be equally keen to give it a go when SWIMTAG is officially launched on 1st September".